Salt Sugar Fat

[Weak Willed]

I'm only halfway through the book but I'm loving it.

Salt Sugar Fat by Michael Moss

How the Processed Food Industry creates and markets their product.

[MINITEE]

This has been making the rounds between all of the trainers I work with. I have a few more people ahead of me before I get my hands on it, but I have heard good things!

[getfit]

Just read this book a couple of weeks ago. I found it really interesting, especially how our food has changed significantly in the past 30 years without us even knowing it. I think it was the part about Velveeta cheese spread and how the guy who originally came up with the formulation back in the 60's, ate it recently and couldn't believe how bad and artificial it tasted. He was so upset he phoned the Customer Service # to complain. When he came up with the formulation it contained real cheese, now it doesn't contain any. Over the past year I have been trying to cut way back on processed food. This book helped to strengthen my will power, especially with so called 'healthy' snack foods i.e. granola bars. They are marketed as healthy, but are really no more healthy than a chocolate bar.

[La]

This book helped to strengthen my will power, especially with so called 'healthy' snack foods i.e. granola bars. They are marketed as healthy, but are really no more healthy than a chocolate bar.

It's called "health washing." Basically, if a product has to tell you how great it is through front-label marketing (e.g., NO trans fat! BAKED, not fried! Contains WHOLE grains!), then it probably isn't.

And don't trust the Heart & Stroke Foundation's "Health Check" symbol, either, as they will sell that to virtually anyone willing to pay for the right to use it.

[O Z D]

This book helped to strengthen my will power, especially with so called 'healthy' snack foods i.e. granola bars. They are marketed as healthy, but are really no more healthy than a chocolate bar.

It's called "health washing." Basically, if a product has to tell you how great it is through front-label marketing (e.g., NO trans fat! BAKED, not fried! Contains WHOLE grains!), then it probably isn't.

And don't trust the Heart & Stroke Foundation's "Health Check" symbol, either, as they will sell that to virtually anyone willing to pay for the right to use it.

Health-washing is something that I have stumbled upon thanks to a couple of different dieticians I follow on twitter and it is a larger problem than most people thing.

And funny that you mention the H&S Hypocrisy...I read a fair bit about the war that is going on in the Registered Dietician's association in the US. They umbrella group is sponsored by Coke, Frito-Lays, Hostness and the like under the auspicious of Health-washing their sodas, corn chips, chocolate bars and artificial sweeteners.

http://smallbites.andybellatti.com/ is the blog of one named Andy Bellatti who is one of the spearheads behind a movement within the the Registered Dieticians group in the US, some of the stuff is very eye opening.

Add to that "Green Washing" (making something sound more environmentally friendly that it actually is), "Oz-Washing" (the art of making something miraculous just because Dr Oz endorsed it even if it is essentially useless, ie; Green Coffee Bean, African Mango, Raspberry Ketone) and "Paleo-Washing" (Bacon was not actually available to Cavemen"). Ok that last one is a joke...

Education is key! The book looks interesting.